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Exonyms: enemy of uniform place brands abroad?
An Exonym (Finland) and Endonym (Suomi) on a tourist T-shirt by Hans Pul For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many...
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Invitation to City Branding Symposium in Beijing
On October 23 to 25 this year, the 2nd City Branding Symposium focusing especially on China will be held at Tsinghua University in Beijing. The conference theme is “Positioning Cities: Innovative and...
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